Wallpaper* – A celebration of what print can be

August 2, 2010 by timbercommunity

UPM AND WALLPAPER* MAGAZINE'S HANDMADE PARTNERSHIP
UPM and leading design bible Wallpaper* magazine have collaborated on an innovative project for the magazine's August issue. Hailed as its most ambitious issue to date, the magazine has been produced with no less than eight UPM paper grades with 21,000 subscriber generated digital covers on UPM Digi Finesse. The Wallpaper* Handmade issue features unique designs for furniture, fitting, foodstuffs, fashion and much more. From cover to cover, Wallpaper* Handmade is a complete celebration of craftsmanship.

Readers were invited to create their own custom covers for the Handmade edition and within the first three weeks more than 3,000 people registered.

Through working closely UPM, the issue also includes an A5 sketchbook documenting how several of the designs evolved. There is even a paper house to cut out and assemble, courtesy of architect Ryuji Nakamura.

UPM's Head of Magazine Publisher Sales for the UK, Dino Vasiliou, said: "Being offered a creative opportunity with such a renowned magazine is extremely exciting for UPM. This has allowed us to see the whole process rather than just paper supply – a unique experience."

He added: "We're delighted with the finished magazine. The feedback we've received already from the market is really encouraging. Working on such a creative and sometimes challenging project has been extremely rewarding."

Wallpaper* Editorial Director Richard Cook summed up the experience: "The whole ethos of this issue is about handmade qualities, buying something that's lasting and has real provenance. It's really important that people feel something when they read Handmade – that what they have is a thing of beauty, of integrity, something worth having, so it's not just information. Part of that is what it's printed on; the paper is part of the DNA."
UPM has been working with IPC Media for more than 30 years. IPC media is leading publisher with more than 85 brands reaching an audience of 27 million readers in total.