Copyprint a new cash cow in a fast-growing market

March 13, 2010 by timbercommunity

Right now copyprint is a service that everyone wants to sell. Printing has become a costly area for IT operations. A study from Harward business school  finds that the average business spends between 3% and 8% of their annual revenues for printed material, this cost accounts for the actual printed work, including the printing. IDC estimates the cost of printing and copying between 412 Euro and 1031 Euro per employee per year in Sweden.

A study by the Gartner Group indicates that printing is responsible for 30 percent of the IT department's cost to support. But the majority of businesses fail to track total hard copy print costs. The Gartner study found that less than 48% of businesses track this work. Findings also revealed 81% of IT directors said they did not regard print and output management as an “important strategic concern” and 47% admitted they did not have an strategy for printed output.

How big is the copy print market?
There is much happening in the copyprint market area. One of the reasons copyprint market is attractive to traditional IT resellers, is that it creates large and regular revenues. The overall copyprint market in Sweden  is worth 515 700 000 Euros annually according to an article in the magazine IT.branschen (March 2010). If you add consulting and services, which include document management, invoice scanning and everything included around document flows, the total value of the copy print market adds up with annother additional 103 000 000 to 206 000 000 Euros annually according to Hans Karlsson, Business Manager at Atea Print and former president of Office Document chain.