41st Annual PRIMA Conference 25 - 27 April 2010, Gothenburg, Sweden

April 5, 2010 by timbercommunity

PRIMA 2010 provides an important and valuable forum for discussion, know ledge and inspiration for marketing, sales and strategic ­professionals of the pulp & paper industries. 

The keynote address will be given by Magnus Hall, CEO, Holmen Group
INDUSTRY REALITIES
Jouko Karvinen, CEO, Stora Enso
José Honório, CEO, grupo Portucel Soporcel
Maximo Pacheco, President International Paper EMEA 
Frank Leerkotte, Managing Director, Print Power

Fibre Markets
Gunilla Saltin, President, Södra Cell

Packaging Markets

Paper Markets
The conference will be kindly supported by
Holmen Paper
Södra Cell International
Nordea
Eka Chemicals
DK Paper
More information
http://prima-papernetwork.org
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SUNDAY, 25 APRIL

19.00 Welcome Cocktail hosted by StepChange
20.00 Welcome Dinner at the City Hall hosted by Nordea

MONDAY, 26 APRIL

08.45 Welcome
Emanuele Bona, Director General, CEPIPRINT, Chairman of PRIMA 

08.50 Welcome Address
Jörgen Linder, Lord Mayor of Gothenburg 

09.10 Keynote Address
Magnus Hall, CEO, Holmen Group 

DEMAND REALITIES

09.40 Introduction by the session chairman
Joachim Klein, Managing Director, StepChange Consulting 

09.50 The Young People´s view
Quinn Stainfield-Bruce, Founding Partner, the youth conspiracy ltd 

10.15 Networking coffee

10.45 The Corporate View
Maria Stenström, Vice President Global Marketing, Volvo Car Corporation 

11.10 The Publisher´s View
Owen Mitchell, Senior Vice President Global Sourcing, Pearson PLC 

11.35 Office Automation 
speaker to be confirmed 

12.00 Environment - Perceptions and Realities
Martin Glass, Director, EMGE & Co Ltd 

12.25 Q & A 

12.45 Lunch hosted by Eka Chemicals 

INDUSTRY REALITIES

14.00 Introduction by the session chairman
Stig Andersen, Senior Analyst, Nordea Corporate Merchant Bank 

The Industry´s View
14.25 Jouko Karvinen, CEO, Stora Enso 
14.50 José Honório, CEO, grupo Portucel Soporcel 
15.15 Máximo Pacheco, President, International Paper EMEA 

15.40 Networking coffee 

16.10 Panel Discussion moderated by Stig Andersen
Jouko Karvinen 
José Honório 
Máximo Pacheco 
Magnus Hall 

17.00 Print Power
Frank Leerkotte, Managing Director, Print Power 

17.30 PRIMA General Assembly

17.45 End of Day 1 

19.30 PRIMA Cocktail and Dinner hosted by Holmen Paper

TUESDAY, 27 APRIL

GLOBAL REALITIES

08.45 Introduction by the session chairman 
Clive Suckling, Leader, Global Forest, Paper & Packaging Industry Practice, PricewaterhouseCoopers 

09.00 A View on the Global Economy
Prof. Norbert Walter, Former Chief Economist of Deutsche Bank Group, 
Managing Director, Walter & Töchter 

10.00 Sustainability and economics - is there a conflict?
Roger Harcrow, Senior Vice President Technology & Engineering, Eka Chemicals 

10.30 Networking coffee

11.00 Fibre Markets
Gunilla Saltin, President, Södra Cell AB 

11.30 Packaging Markets
Florian Stockert, Sales & Marketing Director Containerboard, Mondi Europe & International 

12.00 Paper Markets
Arnaud Franco, Market Analyst, Pulp & Paper Products Council Europe

12.40 Q & A 

12.55 Closing remarks
Emanuele Bona, Chairman of PRIMA 

13.00 End of conference 

13.00 Lunch hosted by DK Paper 
for all delegates not joining the visit of Södra Cell Värö

OPTIONAL:

13.15 Bus transfer to Södra Cell Värö

14.30 Visit of Södra Cell Värö